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I was doing some usage research on Instagram and came across some interesting data I’d thought I’d share.

  • 48.8% of brands are on Instagram. By 2017, this is predicted to rise to 70.7%
  • Of the top 100 brands in the world, 90% have an Instagram account
  • 96% of US fashion brands are on Instagram
  • Outside China, almost 50% of Instagram users conduct product research on social media
  • Engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest, and 84 times higher than Twitter
  • Over a third of Instagram users have used their mobile to purchase a product online– making them 70% more likely to do so than non-users
  • 32% of US teens list Instagram as their most important social network, more than any other social network
  • 50% of Instagram users follow brands, making them the social networkers who are most likely to do so
  • Posts that include another handle gain 56% more engagement
  • Posts with at least one hashtag gain 12.6% more engagement
  • Posts with a location receive 79% more engagement
  • Photos see more engagement than videos (ok, so that will change!)
  • The average engagement per post has grown by 416% compared to two years ago
  • 70% of the most used hashtags are branded

Data from Brandwatch

Author MediaOne

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