I was doing some usage research on Instagram and came across some interesting data I’d thought I’d share (disclaimer: I don’t work for Instagram, but I am “idannycam” and I manage “mediaonesanfrancisco” on Instagram. I’m also a fan of the platform).
- 48.8% of brands are on Instagram. By 2017, this is predicted to rise to 70.7%
- Of the top 100 brands in the world, 90% have an Instagram account
- 96% of US fashion brands are on Instagram
- Outside China, almost 50% of Instagram users conduct product research on social media
- Engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest, and 84 times higher than Twitter
- Over a third of Instagram users have used their mobile to purchase a product online– making them 70% more likely to do so than non-users
- 32% of US teens list Instagram as their most important social network, more than any other social network
- 50% of Instagram users follow brands, making them the social networkers who are most likely to do so
- Posts that include another handle gain 56% more engagement
- Posts with at least one hashtag gain 12.6% more engagement
- Posts with a location receive 79% more engagement
- Photos see more engagement than videos (ok, so that will change!)
- The average engagement per post has grown by 416% compared to two years ago
- 70% of the most used hashtags are branded
Data from Brandwatch