The Ultimate POV Camera Shootout: This is an impressive blog post by Doug Spotted Eagle of Sundance Media Group, originally posed on Creative Cow. He tested POV camera image quality, wifi, water use, mounts and more. We’re re-posting a general overview. POV cameras aren’t merely changing the production world, they have become a staple of the
Are You Paying Attention? The Secret to Video Advertising. YuMe and IPG Media Labs wanted to know the answer to that simple question. The metrics for making an impact with video is no longer “yeah…I saw it.”,It’s about “Receptivity”, the willingness to receive a brand message, and “Attention”, the active behavior of noticing the message. “Since
CHVRCHES performance at Google was one of our favorite shoots. And full of challenges. Most shoots at Google have some challenge to them, usually because of the rooms these events take place in. The room we were assigned this time was long and skinny. The “audience” of about 8 rows deep and 60 rows wide face
Benefit and Birchbox go Google Hangout We’ve worked with Benefit Cosmetics before. Who would not want to work with a company whose tagline is “laughter is the best cosmetic.” Sure they take the job seriously, but getting there is never a chore. Our first outing with Benefit was on Valentines Day. A real-time marketing push
[youtube_video] YIjBV2Ve9Io [/youtube_video] It started out as a pretty nice day. The good news, the control room was in a lovely building. The bad news, the camera locations were hundreds of feet away, all the way out on San Francisco’s Pier 14. And a hella storm was on it’s way. Pier 14 was chosen because
We’re been at Google quite a bit of late. Neil Gaiman, Malcolm Gladwell, Professor Richard Dawkins to namedrop a few. Interested in knowing how we shoot at Google? We start with a great team. We walk in the door between 2 hours to an hour and a half before the event is to start. Audio gear
[youtube_video] r1lVVcvXYOA [/youtube_video] Last week, Seth Rogen, Craig Robinson and Evan Goldberg came to YouTube to talk about “This Is The End“. MediaOne streamed it live from the NSFW room at YouTube and also produced this video.
[vimeo_video] 61225054 [/vimeo_video]If you missed the live stream of The Bay Bridge Lights, we got it here on replay. What you missed was a rain storm that came up 15 minutes before the show began. Waves that washed over Pier 14 in San Francisco flooding out reporters and trashing our Camera 3 (side note, Cam