Like we always say, video sends the message.
Considering video consumption is up 800% in the past five years, it seems people are getting that.
Video is always a great way to introduce people to your group, non-profit and new born baby. Now let’s add dancing, singing sorority girls. We’re not talking iPhone and iMovie. These are polished, well produced. Slow motion, dolly and drone shots, music. Some are getting serious view counts. Oddly, more views than the school’s population.
At least one group, The Alpha Phi chapter at the University of Alabama, caused a bit of controversy. Termed “so racially and aesthetically homogeneous and forced, so hyper-feminine, so reductive and objectifying” that it got pulled.[youtube_video] KudwS5U9ouA [/youtube_video]