This post originally appeared on Gary Vaynerchuk’s website. The single most important strategy in content marketing today is video. Whether it’s video on Facebook, Twitter, Snapchat or Youtube, the content you need to be thinking about creating and marketing on social for your business is video. Period. No matter what you’re selling, no matter what
In 2005, this stuff happened: Craig Ferguson becomes the host of “The Late Late Show” on CBS Condoleezza Rice is sworn in as U.S. Secretary of State, becoming the first African American woman to hold the post. Israel and Palestinians agree to ceasefire. Steve Fossett becomes the first person to fly an airplane around the
This post from Mark Lerner, Senior Director of Content Marketing at EXPO. What are the best SEO strategies? Honestly, in my experience, I have yet to get a straight answer to this question. It seems that, over the last few years, Google (and other search engines) have made it increasingly harder for website owners, SEO specialists,
During the first 20 years of the Web, content presentation was focused on text and graphics. Today, however, video is the fastest-growing content segment of the Internet. Online video has become an immovable part of the direct marketing industry. According to the “2014 Online Video Marketing Survey and Trends Report,” published by Flimp Media and
At the National Association of Broadcaster Convention last week, I met up with Sandeep Casi of Videogram. I also listened to a panel discussion he took part in where he talked about auto-play videos, pre-roll ads and other advertising techniques for online videos. He has some interesting ideas. Here is a blog post he wrote
Huff Post Tech wrote this post that we agree with…of course. Videos are everywhere More than 100 hours of video are uploaded to YouTube every minute, you can’t visit your Facebook page without seeing a video every other post, news agencies have them all over their websites, and businesses feature them front and center on
10 Lessons For Online Video Below is a fantastic post from Journalism.co.uk and Catalina Albeanu that’s worth passing on. Some key points are: Online video is not the same as TV Yes, it can get pricey Publish more video Livestreams can be addictive Re-read bullet point #1 I’ve added a few notes along the way as
The War Room Inc Production Studios in Vancouver posted some interesting data about online videos that I thought was worth reading. The original post is here and I encourage you to check out their other posts. When it comes to online video (and specifically for business-to-business companies), there are several ‘myths’ that plague this form of marketing.