The media industry is facing its largest sea change since the advent of television. New players have entered the content market, cable is unbundling, advertisers are flocking to digital buys and everyone is scrambling to attract online viewers and keep them engaged. It’s a new, still evolving ecosystem, and if marketers and publishers want to
10 Lessons For Online Video Below is a fantastic post from Journalism.co.uk and Catalina Albeanu that’s worth passing on. Some key points are: Online video is not the same as TV Yes, it can get pricey Publish more video Livestreams can be addictive Re-read bullet point #1 I’ve added a few notes along the way as