10 Lessons For Online Video Below is a fantastic post from Journalism.co.uk and Catalina Albeanu that’s worth passing on. Some key points are: Online video is not the same as TV Yes, it can get pricey Publish more video Livestreams can be addictive Re-read bullet point #1 I’ve added a few notes along the way as
Are You Paying Attention? The Secret to Video Advertising. YuMe and IPG Media Labs wanted to know the answer to that simple question. The metrics for making an impact with video is no longer “yeah…I saw it.”,It’s about “Receptivity”, the willingness to receive a brand message, and “Attention”, the active behavior of noticing the message. “Since
Online Video Saves The Magazine! From Mashable: On Monday, the MPA released its first Magazine Media 360 Brand Audience Report. The data looks at audiences for 147 of the biggest magazine titles, using third party data to provide one of the most transparent looks at the magazine industry. The new monthly report comes from the magazine industry’s
The War Room Inc Production Studios in Vancouver posted some interesting data about online videos that I thought was worth reading. The original post is here and I encourage you to check out their other posts. When it comes to online video (and specifically for business-to-business companies), there are several ‘myths’ that plague this form of marketing.