Here’s an interesting look at the magic that goes into making movies look the way they do. The video above shows how scenes in one particular movie looked straight out of the camera compared to the finished version after color grading. It’s like the video equivalent of the before-and-after post-processing examples photographers often share on
The email came just before the holiday break. “I want to shoot a video!” “When?” “The second week of January in three cities! It’s a spoof of The Psychic Friends Network!” I thought “there goes my Christmas.” But I knew this would be fun. The caller was Claudia Allwood, US Director of Digital Marketing at Benefit
The Beach Boys were first. Over 130 videos later, we are still shooting for Google. The name cache of the mammoth company acts like a magnet for global influencers. A small army of Google volunteers assemble and arrange the list of the best and fan out across multiple Google locations, guests in hand, for ‘Talks at
10 Lessons For Online Video Below is a fantastic post from Journalism.co.uk and Catalina Albeanu that’s worth passing on. Some key points are: Online video is not the same as TV Yes, it can get pricey Publish more video Livestreams can be addictive Re-read bullet point #1 I’ve added a few notes along the way as
The Ultimate POV Camera Shootout: This is an impressive blog post by Doug Spotted Eagle of Sundance Media Group, originally posed on Creative Cow. He tested POV camera image quality, wifi, water use, mounts and more. We’re re-posting a general overview. POV cameras aren’t merely changing the production world, they have become a staple of the
CHVRCHES performance at Google was one of our favorite shoots. And full of challenges. Most shoots at Google have some challenge to them, usually because of the rooms these events take place in. The room we were assigned this time was long and skinny. The “audience” of about 8 rows deep and 60 rows wide face
Sometimes it’s just not fair. You come in, set up your gear. Next thing you know, it’s time to shoot and you are really hungry. You’re kicking yourself for not hitting up one of Google’s Mini-Kitchens. But you struggle through. Then the guest arrives and you begin. And it’s Michael Pollan. The author of “The
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