The media industry is facing its largest sea change since the advent of television. New players have entered the content market, cable is unbundling, advertisers are flocking to digital buys and everyone is scrambling to attract online viewers and keep them engaged. It’s a new, still evolving ecosystem, and if marketers and publishers want to
Like we always say, video sends the message. Considering video consumption is up 800% in the past five years, it seems people are getting that. Video is always a great way to introduce people to your group, non-profit and new born baby. Now let’s add dancing, singing sorority girls. We’re not talking iPhone and iMovie.